Banner Evaluation Predicted by Eye Tracking Performance and the Median Thinking Style - researchr publication authors

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Man-Ying Wang, Da-Lung Tang, Chih-Tung Kao, Vincent C. Sun. Banner Evaluation Predicted by Eye Tracking Performance and the Median Thinking Style. In Aaron Marcus, editor, Design, User Experience, and Usability. Health, Learning, Playing, Cultural, and Cross-Cultural User Experience - Second International Conference, DUXU 2013, Held as Part of HCI International 2013, Las Vegas, NV, USA, July 21-26, 2013, Proceedings, Part II. Volume 8013 of Lecture Notes in Computer Science, pages 129-138, Springer, 2013. [doi]

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