Identifying Structural Heterogeneities between Online Social Networks for Effective Word-of-Mouth Marketing

Kai-Yu Wang, Narongsak Thongpapanl, Hui-Ju Wu, I-Hsien Ting. Identifying Structural Heterogeneities between Online Social Networks for Effective Word-of-Mouth Marketing. In International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2011, Kaohsiung, Taiwan, 25-27 July 2011. pages 418-422, IEEE Computer Society, 2011. [doi]

Authors

Kai-Yu Wang

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Narongsak Thongpapanl

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Hui-Ju Wu

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I-Hsien Ting

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