Ruibing Wang, Qiao Wang, Wei-yu Kevin Chiang. Optimal promotional mix and pricing when faced with uncertain product value. European Journal of Operational Research, 313(2):637-651, March 2024. [doi]
@article{WangWC24-0,
title = {Optimal promotional mix and pricing when faced with uncertain product value},
author = {Ruibing Wang and Qiao Wang and Wei-yu Kevin Chiang},
year = {2024},
month = {March},
doi = {10.1016/j.ejor.2023.08.042},
url = {https://doi.org/10.1016/j.ejor.2023.08.042},
researchr = {https://researchr.org/publication/WangWC24-0},
cites = {0},
citedby = {0},
journal = {European Journal of Operational Research},
volume = {313},
number = {2},
pages = {637-651},
}