Kai Wang, Eric T. G. Wang, Cheng-Kiang Farn. Media Strategy vs. Content Strategy in Online Advertising: Exploring the Influence of Consumers' Goal-Directedness for Web Navigation. In Pacific Asia Conference on Information Systems, PACIS 2007, Auckland, New Zealand, July 4-6, 2007. pages 101, AISeL, 2007. [doi]
@inproceedings{WangWF07-0,
title = {Media Strategy vs. Content Strategy in Online Advertising: Exploring the Influence of Consumers' Goal-Directedness for Web Navigation},
author = {Kai Wang and Eric T. G. Wang and Cheng-Kiang Farn},
year = {2007},
url = {http://aisel.aisnet.org/pacis2007/101},
researchr = {https://researchr.org/publication/WangWF07-0},
cites = {0},
citedby = {0},
pages = {101},
booktitle = {Pacific Asia Conference on Information Systems, PACIS 2007, Auckland, New Zealand, July 4-6, 2007},
publisher = {AISeL},
}