When Advertising Meets Assortment Planning: Joint Advertising and Assortment Optimization Under Multinomial Logit Model

Chenhao Wang, Yao Wang 0003, ShaoJie Tang. When Advertising Meets Assortment Planning: Joint Advertising and Assortment Optimization Under Multinomial Logit Model. In Weili Wu 0001, Jianxiong Guo, editors, Combinatorial Optimization and Applications - 17th International Conference, COCOA 2023, Hawaii, HI, USA, December 15-17, 2023, Proceedings, Part II. Volume 14462 of Lecture Notes in Computer Science, pages 16-42, Springer, 2023. [doi]

Authors

Chenhao Wang

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Yao Wang 0003

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ShaoJie Tang

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