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Opinion Leadership and Negative Word-of-Mouth Communication

Chih-Chien Wang, Pei-Hua Wang, Yolande Y. H. Yang. Opinion Leadership and Negative Word-of-Mouth Communication. In Shyue-Liang Leon Wang, Jason J. June, Chung-Hong Lee, Koji Okuhara, Hsin-Chang Yang, editors, Multidisciplinary Social Networks Research - International Conference, MISNC 2014, Kaohsiung, Taiwan, September 13-14, 2014. Proceedings. Volume 473 of Communications in Computer and Information Science, pages 36-47, Springer, 2014. [doi]

Authors

Chih-Chien Wang

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Pei-Hua Wang

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Yolande Y. H. Yang

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