Yichuan Wang, Chiahui Yu. Social interaction-based consumer decision-making model in social commerce: The role of word of mouth and observational learning. Int J. Information Management, 37(3):179-189, 2017. [doi]
@article{WangY17-9,
title = {Social interaction-based consumer decision-making model in social commerce: The role of word of mouth and observational learning},
author = {Yichuan Wang and Chiahui Yu},
year = {2017},
doi = {10.1016/j.ijinfomgt.2015.11.005},
url = {https://doi.org/10.1016/j.ijinfomgt.2015.11.005},
researchr = {https://researchr.org/publication/WangY17-9},
cites = {0},
citedby = {0},
journal = {Int J. Information Management},
volume = {37},
number = {3},
pages = {179-189},
}