Efficient Learning to Learn a Robust CTR Model for Web-scale Online Sponsored Search Advertising

Xin Wang, Peng Yang, Shaopeng Chen, Lin Liu, Lian Zhao, Jiacheng Guo, Mingming Sun, Ping Li. Efficient Learning to Learn a Robust CTR Model for Web-scale Online Sponsored Search Advertising. In Gianluca Demartini, Guido Zuccon, J. Shane Culpepper, Zi Huang, Hanghang Tong, editors, CIKM '21: The 30th ACM International Conference on Information and Knowledge Management, Virtual Event, Queensland, Australia, November 1 - 5, 2021. pages 4203-4213, ACM, 2021. [doi]

@inproceedings{WangYCLZGSL21,
  title = {Efficient Learning to Learn a Robust CTR Model for Web-scale Online Sponsored Search Advertising},
  author = {Xin Wang and Peng Yang and Shaopeng Chen and Lin Liu and Lian Zhao and Jiacheng Guo and Mingming Sun and Ping Li},
  year = {2021},
  doi = {10.1145/3459637.3481912},
  url = {https://doi.org/10.1145/3459637.3481912},
  researchr = {https://researchr.org/publication/WangYCLZGSL21},
  cites = {0},
  citedby = {0},
  pages = {4203-4213},
  booktitle = {CIKM '21: The 30th ACM International Conference on Information and Knowledge Management, Virtual Event, Queensland, Australia, November 1 - 5, 2021},
  editor = {Gianluca Demartini and Guido Zuccon and J. Shane Culpepper and Zi Huang and Hanghang Tong},
  publisher = {ACM},
  isbn = {978-1-4503-8446-9},
}