Helping middle-aged and elderly short-video creators attract followers: a mixed-methods study on Douyin users

Changyu Wang, Jin Yan, Lijing Huang, Ningyue Cao. Helping middle-aged and elderly short-video creators attract followers: a mixed-methods study on Douyin users. IT & People, 37(3):1305-1333, 2024. [doi]

Authors

Changyu Wang

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Jin Yan

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Lijing Huang

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Ningyue Cao

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