A Revenue-Maximizing Bidding Strategy for Demand-Side Platforms

Tengyun Wang, Haizhi Yang, Han Yu, Wenjun Zhou, Yang Liu, Hengjie Song. A Revenue-Maximizing Bidding Strategy for Demand-Side Platforms. IEEE Access, 7:68692-68706, 2019. [doi]

@article{WangYYZLS19,
  title = {A Revenue-Maximizing Bidding Strategy for Demand-Side Platforms},
  author = {Tengyun Wang and Haizhi Yang and Han Yu and Wenjun Zhou and Yang Liu and Hengjie Song},
  year = {2019},
  doi = {10.1109/ACCESS.2019.2919450},
  url = {https://doi.org/10.1109/ACCESS.2019.2919450},
  researchr = {https://researchr.org/publication/WangYYZLS19},
  cites = {0},
  citedby = {0},
  journal = {IEEE Access},
  volume = {7},
  pages = {68692-68706},
}