Junbin Wang, Xing Zhang. The value of influencer channel in an emerging livestreaming e-commerce model. JORS, 74(1):112-124, January 2023. [doi]
@article{WangZ23-17,
title = {The value of influencer channel in an emerging livestreaming e-commerce model},
author = {Junbin Wang and Xing Zhang},
year = {2023},
month = {January},
doi = {10.1080/01605682.2022.2027825},
url = {https://doi.org/10.1080/01605682.2022.2027825},
researchr = {https://researchr.org/publication/WangZ23-17},
cites = {0},
citedby = {0},
journal = {JORS},
volume = {74},
number = {1},
pages = {112-124},
}