Game theoretic analysis for advertising models in dual-channel supply chains

Ningning Wang, Ting Zhang, Xiaojun Fan, Xiaoxuan Zhu. Game theoretic analysis for advertising models in dual-channel supply chains. Int. J. Prod. Res., 58(1):256-270, 2020. [doi]

@article{WangZFZ20-0,
  title = {Game theoretic analysis for advertising models in dual-channel supply chains},
  author = {Ningning Wang and Ting Zhang and Xiaojun Fan and Xiaoxuan Zhu},
  year = {2020},
  doi = {10.1080/00207543.2018.1540894},
  url = {https://doi.org/10.1080/00207543.2018.1540894},
  researchr = {https://researchr.org/publication/WangZFZ20-0},
  cites = {0},
  citedby = {0},
  journal = {Int. J. Prod. Res.},
  volume = {58},
  number = {1},
  pages = {256-270},
}