A two-factor theoretical model of social media discontinuance: role of regret, inertia, and their antecedents

Junkai Wang, Bowen Zheng, Hefu Liu, Lingling Yu. A two-factor theoretical model of social media discontinuance: role of regret, inertia, and their antecedents. IT & People, 34(1):1-24, 2021. [doi]

Authors

Junkai Wang

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Bowen Zheng

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Hefu Liu

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Lingling Yu

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