Catherine Watson, Jeff McCarthy, Jennifer Rowley. Consumer attitudes towards mobile marketing in the smart phone era. Int J. Information Management, 33(5):840-849, 2013. [doi]
@article{WatsonMR13,
title = {Consumer attitudes towards mobile marketing in the smart phone era},
author = {Catherine Watson and Jeff McCarthy and Jennifer Rowley},
year = {2013},
doi = {10.1016/j.ijinfomgt.2013.06.004},
url = {http://dx.doi.org/10.1016/j.ijinfomgt.2013.06.004},
researchr = {https://researchr.org/publication/WatsonMR13},
cites = {0},
citedby = {0},
journal = {Int J. Information Management},
volume = {33},
number = {5},
pages = {840-849},
}