The Face of Bad Advertising: Assessing the Effects of Human Face Images in Advertisement Design Using Eye-Tracking - researchr publication authors

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Jan Watson, Hongjun Ye, Jintao Zhang, Yigit Topoglu, Rajneesh Suri, Hasan Ayaz. The Face of Bad Advertising: Assessing the Effects of Human Face Images in Advertisement Design Using Eye-Tracking. In Hasan Ayaz, Umer Asgher, Lucas Paletta, editors, Advances in Neuroergonomics and Cognitive Engineering - Proceedings of the AHFE 2021 Virtual Conferences on Neuroergonomics and Cognitive Engineering, Industrial Cognitive Ergonomics and Engineering Psychology, and Cognitive Computing and Internet of Things, July 25-29, 2021, USA. Volume 259 of Lecture Notes in Networks and Systems, pages 143-148, Springer, 2021. [doi]

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