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Introduction to Electronic Marketing Minitrack

Bruce D. Weinberg, Lenita M. Davis, Ajit Kambil. Introduction to Electronic Marketing Minitrack. In Tung X. Bui, Ralph H. Sprague Jr., editors, 49th Hawaii International Conference on System Sciences, HICSS 2016, Koloa, HI, USA, January 5-8, 2016. pages 3525, IEEE, 2016. [doi]

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