Philipp Wille, Rebecca Finster, Wolf-Tilo Balke. A Model for Interactive CSR Campaigns using Storytelling. In Symeon Papadopoulos, Pablo César, David A. Shamma, Aisling Kelliher, Ramesh Jain, editors, Proceedings of the 1st International Workshop on Social Multimedia and Storytelling co-located with ACM International Conference on Multimedia Retrieval (ICMR 2014), Glasgow, Scotland, UK, April 1, 2014. Volume 1198 of CEUR Workshop Proceedings, CEUR-WS.org, 2014. [doi]
@inproceedings{WilleFB14,
title = {A Model for Interactive CSR Campaigns using Storytelling},
author = {Philipp Wille and Rebecca Finster and Wolf-Tilo Balke},
year = {2014},
url = {http://ceur-ws.org/Vol-1198/wille.pdf},
researchr = {https://researchr.org/publication/WilleFB14},
cites = {0},
citedby = {0},
booktitle = {Proceedings of the 1st International Workshop on Social Multimedia and Storytelling co-located with ACM International Conference on Multimedia Retrieval (ICMR 2014), Glasgow, Scotland, UK, April 1, 2014},
editor = {Symeon Papadopoulos and Pablo César and David A. Shamma and Aisling Kelliher and Ramesh Jain},
volume = {1198},
series = {CEUR Workshop Proceedings},
publisher = {CEUR-WS.org},
}