The relative importance of click-through rates (CTR) versus watch time for YouTube views

Linus T. Wilson. The relative importance of click-through rates (CTR) versus watch time for YouTube views. Int. J. Pervasive Computing and Communications, 19(4):573-595, 2023. [doi]

@article{Wilson23-1,
  title = {The relative importance of click-through rates (CTR) versus watch time for YouTube views},
  author = {Linus T. Wilson},
  year = {2023},
  doi = {10.1108/IJPCC-10-2021-0269},
  url = {https://doi.org/10.1108/IJPCC-10-2021-0269},
  researchr = {https://researchr.org/publication/Wilson23-1},
  cites = {0},
  citedby = {0},
  journal = {Int. J. Pervasive Computing and Communications},
  volume = {19},
  number = {4},
  pages = {573-595},
}