Patrick Winter, Paul Alpar, Christian Geißler. When Does Brand Bidding Pay Off (Even) If Website Competition is Low?. In Michael D. Myers, Detmar W. Straub, editors, Proceedings of the International Conference on Information Systems - Building a Better World through Information Systems, ICIS 2014, Auckland, New Zealand, December 14-17, 2014. Association for Information Systems, 2014. [doi]
@inproceedings{WinterAG14,
title = {When Does Brand Bidding Pay Off (Even) If Website Competition is Low?},
author = {Patrick Winter and Paul Alpar and Christian Geißler},
year = {2014},
url = {http://aisel.aisnet.org/icis2014/proceedings/EBusiness/17},
researchr = {https://researchr.org/publication/WinterAG14},
cites = {0},
citedby = {0},
booktitle = {Proceedings of the International Conference on Information Systems - Building a Better World through Information Systems, ICIS 2014, Auckland, New Zealand, December 14-17, 2014},
editor = {Michael D. Myers and Detmar W. Straub},
publisher = {Association for Information Systems},
isbn = {978-0-615-15788-7},
}