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Can a Button Change your Purchase? - The Effect of the Accessibility of Consumer Reviews on Consumers' Online Purchase Decisions

Andrea Wrabel, Alexander Kupfer, Steffen Zimmermann. Can a Button Change your Purchase? - The Effect of the Accessibility of Consumer Reviews on Consumers' Online Purchase Decisions. In Digital Responsibility: Social, Ethical, Ecological Implications of IS, 18. Internationale Tagung Wirtschaftsinformatik (WI 2023), September 18-21, 2023, Paderborn, Germany. pages 62, AISeL, 2023. [doi]

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Andrea Wrabel

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Alexander Kupfer

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Steffen Zimmermann

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