Whether cultural identity and trust have an impact on the willingness to buy online streaming platforms?

Jyh-Jeng Wu, Shu-Hua Chien, Po-Yu Lin. Whether cultural identity and trust have an impact on the willingness to buy online streaming platforms?. In Proceedings of the 2019 2nd International Conference on Information Management and Management Sciences, IMMS 2019, Chengdu, China, August 23-25, 2019. pages 96-100, ACM, 2019. [doi]

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