Assessing Promotion Performance of Pure Online Players: A Two-Stage Model with Sample Selection - researchr publication authors

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Jianan Wu, Victor J. Cook Jr., Imad Samarah. Assessing Promotion Performance of Pure Online Players: A Two-Stage Model with Sample Selection. In Veda C. Storey, Sumit Sarkar, Janice I. DeGross, editors, Proceedings of the International Conference on Information Systems, ICIS 2001, December 16-19, 2001, New Orleans, Louisiana, USA. pages 247-248, Association for Information Systems, 2001.

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