Online product category and pricing strategies of land-based retailers: Homogenous vs prototypical orientation

Jin-Feng Wu, Ya-Ping Chang, Jun Yan, De-Lin Hou. Online product category and pricing strategies of land-based retailers: Homogenous vs prototypical orientation. Internet Research, 29(1):245-270, 2019. [doi]

Authors

Jin-Feng Wu

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Ya-Ping Chang

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Jun Yan

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De-Lin Hou

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