Jianan Wu, Edgardo Arturo Ayala Gaytán. The role of online seller reviews and product price on buyers' willingness-to-pay: a risk perspective. EJIS, 22(4):416-433, 2013. [doi]
@article{WuG13-3,
title = {The role of online seller reviews and product price on buyers' willingness-to-pay: a risk perspective},
author = {Jianan Wu and Edgardo Arturo Ayala Gaytán},
year = {2013},
doi = {10.1057/ejis.2012.33},
url = {http://dx.doi.org/10.1057/ejis.2012.33},
researchr = {https://researchr.org/publication/WuG13-3},
cites = {0},
citedby = {0},
journal = {EJIS},
volume = {22},
number = {4},
pages = {416-433},
}