Sponsored data: A game-theoretic model with consumer multihoming behaviour

Jie Wu, Yunbing Li, Yu Dong, Yong Zha. Sponsored data: A game-theoretic model with consumer multihoming behaviour. European Journal of Operational Research, 307(2):731-744, June 2023. [doi]

Authors

Jie Wu

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Yunbing Li

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Yu Dong

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Yong Zha

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