Bo Wu 0007, Yi Sun, Katsutoshi Yada. Short-term Impact of Item-based Loyalty Program on Customer Purchase Behaviors. The Review of Socionetwork Strategies, 14(2):181-192, 2020. [doi]
@article{WuSY20-1,
title = {Short-term Impact of Item-based Loyalty Program on Customer Purchase Behaviors},
author = {Bo Wu 0007 and Yi Sun and Katsutoshi Yada},
year = {2020},
doi = {10.1007/s12626-020-00062-5},
url = {https://doi.org/10.1007/s12626-020-00062-5},
researchr = {https://researchr.org/publication/WuSY20-1},
cites = {0},
citedby = {0},
journal = {The Review of Socionetwork Strategies},
volume = {14},
number = {2},
pages = {181-192},
}