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The Influence of Price dispersion on Purchase Intention in Chinese Online C2C Market: a Trust Perspective

Kewen Wu, Julita Vassileva, Yuxiang Zhao, Qinghua Zhu, Jie Fang. The Influence of Price dispersion on Purchase Intention in Chinese Online C2C Market: a Trust Perspective. In Keng Siau, Qing Li, Xunhua Guo, editors, 18th Pacific Asia Conference on Information Systems, PACIS 2014, Chengdu, China, June 24-28, 2014. pages 72, 2014. [doi]

Authors

Kewen Wu

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Julita Vassileva

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Yuxiang Zhao

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Qinghua Zhu

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Jie Fang

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