Effects of Customer Heterogeneity on Participation Performance in Virtual Brand Community: A Two-Stage Semiparametric Approach

Ji Wu, Kang Xie, JingHua Xiao, Jianhui Xie. Effects of Customer Heterogeneity on Participation Performance in Virtual Brand Community: A Two-Stage Semiparametric Approach. Int. J. Electronic Commerce, 22(2):289-321, 2018. [doi]

Authors

Ji Wu

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Kang Xie

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JingHua Xiao

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Jianhui Xie

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