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Impact of Offline and Online Peer Influence on Customer Purchase Behavior: An Empirical Investigation

Ji Wu, Kang Xie, JingHua Xiao, J. Leon Zhao. Impact of Offline and Online Peer Influence on Customer Purchase Behavior: An Empirical Investigation. In Pär Ågerfalk, Natalia Levina, Sia Siew Kien, editors, Proceedings of the International Conference on Information Systems - Digital Innovation at the Crossroads, ICIS 2016, Dublin, Ireland, December 11-14, 2016. Association for Information Systems, 2016. [doi]

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Ji Wu

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Kang Xie

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JingHua Xiao

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J. Leon Zhao

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