Coupons or Free Shipping? Effects of Price Promotion Strategies on Online Review Ratings

Ji Wu, Haichuan Zhao, Haipeng (Allan) Chen. Coupons or Free Shipping? Effects of Price Promotion Strategies on Online Review Ratings. Information Systems Research, 32(2):633-652, 2021. [doi]

@article{WuZC21-0,
  title = {Coupons or Free Shipping? Effects of Price Promotion Strategies on Online Review Ratings},
  author = {Ji Wu and Haichuan Zhao and Haipeng (Allan) Chen},
  year = {2021},
  doi = {10.1287/isre.2020.0987},
  url = {https://doi.org/10.1287/isre.2020.0987},
  researchr = {https://researchr.org/publication/WuZC21-0},
  cites = {0},
  citedby = {0},
  journal = {Information Systems Research},
  volume = {32},
  number = {2},
  pages = {633-652},
}