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Lean Service Innovation: "Digital Driving Experience" für TomTom Telematics - Einblicke und kritische Reflexion eines umfassenden Lean Startup Projekts von der Business Idee über die App und das Packaging bis zum internationalen Markt Launch

Steffen Wuest, Oliver Endemann, Oliver Gerstheimer. Lean Service Innovation: "Digital Driving Experience" für TomTom Telematics - Einblicke und kritische Reflexion eines umfassenden Lean Startup Projekts von der Business Idee über die App und das Packaging bis zum internationalen Markt Launch. In Stefan Hess, Holger Fischer, editors, Usability Professionals 2016, Aachen, Germany, September 4-7, 2016. Gesellschaft für Informatik e.V. / German UPA e.V, 2016. [doi]

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Steffen Wuest

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Oliver Endemann

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Oliver Gerstheimer

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