Understanding variations in user response to social media campaigns: A study of Facebook posts in the 2010 US elections

Michael A. Xenos, Timothy Macafee, Antoinette Pole. Understanding variations in user response to social media campaigns: A study of Facebook posts in the 2010 US elections. New Media & Society, 19(6):826-842, 2017. [doi]

@article{XenosMP17,
  title = {Understanding variations in user response to social media campaigns: A study of Facebook posts in the 2010 US elections},
  author = {Michael A. Xenos and Timothy Macafee and Antoinette Pole},
  year = {2017},
  doi = {10.1177/1461444815616617},
  url = {https://doi.org/10.1177/1461444815616617},
  researchr = {https://researchr.org/publication/XenosMP17},
  cites = {0},
  citedby = {0},
  journal = {New Media & Society},
  volume = {19},
  number = {6},
  pages = {826-842},
}