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The effect of "gender fit" on fitness app engagement

Qihui Xia, Xi Zhao, Wei Huang, Atreyi Kankanhalli. The effect of "gender fit" on fitness app engagement. In Kwok Kee Wei, Wei Wayne Huang, Jae Kyu Lee, Dongming Xu, James J. Jiang, Hee-Woong Kim, editors, 23rd Pacific Asia Conference on Information Systems, PACIS 2019, X'ian, China, July 8-12, 2019. pages 101, 2019. [doi]

Authors

Qihui Xia

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Xi Zhao

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Wei Huang

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Atreyi Kankanhalli

This author has not been identified. Look up 'Atreyi Kankanhalli' in Google
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