Launching a User-Generated Content Campaign to Promote PUMA's Social Contributions - researchr publication authors

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Lili Xiang, Alice Mello, Ryan Ackerman. Launching a User-Generated Content Campaign to Promote PUMA's Social Contributions. In 2019 IEEE International Conference on Big Data (Big Data), Los Angeles, CA, USA, December 9-12, 2019. pages 6251-6253, IEEE, 2019. [doi]

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