Analyzing consumer goal structure in online group buying: A means-end chain approach

Lin Xiao, Zixiu Guo, John D'Ambra. Analyzing consumer goal structure in online group buying: A means-end chain approach. Information & Management, 54(8):1097-1119, 2017. [doi]

Authors

Lin Xiao

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Zixiu Guo

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John D'Ambra

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