Benefit-based O2O commerce segmentation: a means-end chain approach

Lin Xiao, Zixiu Guo, John D'Ambra. Benefit-based O2O commerce segmentation: a means-end chain approach. Electronic Commerce Research, 19(2):409-449, 2019. [doi]

Authors

Lin Xiao

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Zixiu Guo

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John D'Ambra

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