Determining Motivations for Online Group Buying -a Uses and gratifications Perspective

Lin Xiao, Zixiu Guo, John D'Ambra, Bin Fu. Determining Motivations for Online Group Buying -a Uses and gratifications Perspective. In Ting-Peng Liang, Shin-Yuan Hung, Patrick Y. K. Chau, She-I Chang, editors, 20th Pacific Asia Conference on Information Systems, PACIS 2016, Chiayi, Taiwan, June 27 - July 1, 2016. pages 361, 2016. [doi]

@inproceedings{XiaoGDF16,
  title = {Determining Motivations for Online Group Buying -a Uses and gratifications Perspective},
  author = {Lin Xiao and Zixiu Guo and John D'Ambra and Bin Fu},
  year = {2016},
  url = {http://aisel.aisnet.org/pacis2016/361},
  researchr = {https://researchr.org/publication/XiaoGDF16},
  cites = {0},
  citedby = {0},
  pages = {361},
  booktitle = {20th Pacific Asia Conference on Information Systems, PACIS 2016, Chiayi, Taiwan, June 27 - July 1, 2016},
  editor = {Ting-Peng Liang and Shin-Yuan Hung and Patrick Y. K. Chau and She-I Chang},
  isbn = {9789860491029},
}