Ping Xiao, Christopher S. Tang, Jochen Wirtz. Optimizing referral reward programs under impression management considerations. European Journal of Operational Research, 215(3):730-739, 2011. [doi]
@article{XiaoTW11,
title = {Optimizing referral reward programs under impression management considerations},
author = {Ping Xiao and Christopher S. Tang and Jochen Wirtz},
year = {2011},
doi = {10.1016/j.ejor.2011.05.042},
url = {http://dx.doi.org/10.1016/j.ejor.2011.05.042},
researchr = {https://researchr.org/publication/XiaoTW11},
cites = {0},
citedby = {0},
journal = {European Journal of Operational Research},
volume = {215},
number = {3},
pages = {730-739},
}