Do ads compete or collaborate?: designing click models with full relationship incorporated

Xin Xin, Irwin King, Ritesh Agrawal, Michael R. Lyu, Heyan Huang. Do ads compete or collaborate?: designing click models with full relationship incorporated. In Xue-wen Chen, Guy Lebanon, Haixun Wang, Mohammed J. Zaki, editors, 21st ACM International Conference on Information and Knowledge Management, CIKM'12, Maui, HI, USA, October 29 - November 02, 2012. pages 1839-1843, ACM, 2012. [doi]

Authors

Xin Xin

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Irwin King

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Ritesh Agrawal

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Michael R. Lyu

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Heyan Huang

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