Relational click prediction for sponsored search

Chenyan Xiong, Taifeng Wang, Wenkui Ding, Yidong Shen, Tie-Yan Liu. Relational click prediction for sponsored search. In Eytan Adar, Jaime Teevan, Eugene Agichtein, Yoelle Maarek, editors, Proceedings of the Fifth International Conference on Web Search and Web Data Mining, WSDM 2012, Seattle, WA, USA, February 8-12, 2012. pages 493-502, ACM, 2012. [doi]

Authors

Chenyan Xiong

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Taifeng Wang

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Wenkui Ding

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Yidong Shen

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Tie-Yan Liu

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