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The implications of college students' online travel information seeking behaviour: a case study of why they use Ctrip OTA website in China

Ai Xu, Junsheng Kuang, Zongqing Zhou. The implications of college students' online travel information seeking behaviour: a case study of why they use Ctrip OTA website in China. IJNVO, 24(4):374-386, 2021. [doi]

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