Heng Xu, Xin (Robert) Luo, John M. Carroll, Mary Beth Rosson. The personalization privacy paradox: An exploratory study of decision making process for location-aware marketing. Decision Support Systems, 51(1):42-52, 2011. [doi]
@article{XuLCR11,
title = {The personalization privacy paradox: An exploratory study of decision making process for location-aware marketing},
author = {Heng Xu and Xin (Robert) Luo and John M. Carroll and Mary Beth Rosson},
year = {2011},
doi = {10.1016/j.dss.2010.11.017},
url = {http://dx.doi.org/10.1016/j.dss.2010.11.017},
tags = {context-aware},
researchr = {https://researchr.org/publication/XuLCR11},
cites = {0},
citedby = {0},
journal = {Decision Support Systems},
volume = {51},
number = {1},
pages = {42-52},
}