Combining empirical experimentation and modeling techniques: A design research approach for personalized mobile advertising applications

David Jingjun Xu, Stephen Shaoyi Liao, Qiudan Li. Combining empirical experimentation and modeling techniques: A design research approach for personalized mobile advertising applications. Decision Support Systems, 44(3):710-724, 2008. [doi]

Authors

David Jingjun Xu

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Stephen Shaoyi Liao

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Qiudan Li

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