Mobile Augmented Reality, Product Sales, and Consumer Evaluations: Evidence from a Natural Experiment

Pei Xu, De Liu, Joonghee Lee. Mobile Augmented Reality, Product Sales, and Consumer Evaluations: Evidence from a Natural Experiment. In Jan Pries-Heje, Sudha Ram, Michael Rosemann, editors, Proceedings of the International Conference on Information Systems - Bridging the Internet of People, Data, and Things, ICIS 2018, San Francisco, CA, USA, December 13-16, 2018. Association for Information Systems, 2018. [doi]

Authors

Pei Xu

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De Liu

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Joonghee Lee

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