A Study on Consumers' Learning Effect in the Price Reduction Auction: a case study of Gongtianxia

Yanan Xu, Bo Yang, Rong Zhang, Pengfei Xie. A Study on Consumers' Learning Effect in the Price Reduction Auction: a case study of Gongtianxia. In The 17th Wuhan International Conference on E-Business, WHICEB 2018, Wuhan, China, May 25-27, 2018. pages 60, Association for Information Systems, 2018. [doi]

Authors

Yanan Xu

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Bo Yang

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Rong Zhang

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Pengfei Xie

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