Philip Yaffe. The mathematics of persuasive communication. Ubiquity, 2007(July), 2007. [doi]
@article{Yaffe07,
title = {The mathematics of persuasive communication},
author = {Philip Yaffe},
year = {2007},
doi = {10.1145/1286953.1286954},
url = {http://doi.acm.org/10.1145/1286953.1286954},
researchr = {https://researchr.org/publication/Yaffe07},
cites = {0},
citedby = {0},
journal = {Ubiquity},
volume = {2007},
number = {July},
}