Philip Yaffe. Why putting yourself in the mind of your reader is easier - and more challenging - than you might have imagined. Ubiquity, 2018(January), 2018. [doi]
@article{Yaffe18,
title = {Why putting yourself in the mind of your reader is easier - and more challenging - than you might have imagined},
author = {Philip Yaffe},
year = {2018},
doi = {10.1145/3178861},
url = {http://doi.acm.org/10.1145/3178861},
researchr = {https://researchr.org/publication/Yaffe18},
cites = {0},
citedby = {0},
journal = {Ubiquity},
volume = {2018},
number = {January},
}