How differences in eWOM platforms impact consumers' perceptions and decision-making

Qiang Yan, Shuang Wu, Yiqun Zhou, Lin Zhang. How differences in eWOM platforms impact consumers' perceptions and decision-making. J. Org. Computing and E. Commerce, 28(4):315-333, 2018. [doi]

Authors

Qiang Yan

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Shuang Wu

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Yiqun Zhou

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Lin Zhang

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