Branded Interactions: Predicting Perceived Product Traits and User Image from Interface Consistency and Visual Guidance

Tao Yang, Davide Bolchini. Branded Interactions: Predicting Perceived Product Traits and User Image from Interface Consistency and Visual Guidance. Interacting with Computers, 26(5):465-487, 2014. [doi]

@article{YangB14,
  title = {Branded Interactions: Predicting Perceived Product Traits and User Image from Interface Consistency and Visual Guidance},
  author = {Tao Yang and Davide Bolchini},
  year = {2014},
  doi = {10.1093/iwc/iwt048},
  url = {http://dx.doi.org/10.1093/iwc/iwt048},
  researchr = {https://researchr.org/publication/YangB14},
  cites = {0},
  citedby = {0},
  journal = {Interacting with Computers},
  volume = {26},
  number = {5},
  pages = {465-487},
}