Tao Yang, Davide Bolchini. Branded Interactions: Predicting Perceived Product Traits and User Image from Interface Consistency and Visual Guidance. Interacting with Computers, 26(5):465-487, 2014. [doi]
@article{YangB14, title = {Branded Interactions: Predicting Perceived Product Traits and User Image from Interface Consistency and Visual Guidance}, author = {Tao Yang and Davide Bolchini}, year = {2014}, doi = {10.1093/iwc/iwt048}, url = {http://dx.doi.org/10.1093/iwc/iwt048}, researchr = {https://researchr.org/publication/YangB14}, cites = {0}, citedby = {0}, journal = {Interacting with Computers}, volume = {26}, number = {5}, pages = {465-487}, }