Is online multiple-stores cooperative promotion better than single-store promotion? Misprediction from evaluation mode

Lu Yang, Yunhui Huang, Yi-Chun (Chad) Ho, Zhijie Lin. Is online multiple-stores cooperative promotion better than single-store promotion? Misprediction from evaluation mode. Information & Management, 56(7), 2019. [doi]

Authors

Lu Yang

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Yunhui Huang

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Yi-Chun (Chad) Ho

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Zhijie Lin

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